I’m going to assume that you only have the best intentions for your business. With these intentions, I’m going to assume that you DON’T know about a form of marketing that can make you a ton of money in a hurry. And if you aren’t using these techniques, then more than likely you’re using a technique that is obsolete and just doesn’t work anymore.
In this article, I want to share with you a few marketing strategies that many business owners are using to improve their business, but aren’t having a lot of success with. And the reason that you aren’t having a lot of success with it is because they’re so old and outdated, that people just don’t respond to anymore.
If you would like to know what some of these ineffective techniques are, then you have landed on the right article. Here’s the first technique that you shouldn’t be using in your business.
1) Brand advertising
Trying to use branding as a way to market your business will only waste your money. I assume that you think this works because you see all of the big businesses doing it. But what you don’t know is that these big businesses have millions of dollars to blow, and they’re losing a lot of money on each customer that they attain.
I wouldn’t use this technique if I were you. The only way branding should come up is if you’re using direct response marketing so efficiently, and your customer service skills are incredible, that people go around town talking about you and your business. This is the only way that a brand should be started. Don’t try to use branding initially – especially when no one knows who you are. Here’s something else to stay away from.
2) Cold calling
I read in the forums on the internet that many people are having success with cold calling. The problem I have with cold calling is that not everyone can pull it off effectively. You need a good voice, and you will need a good script to follow just in case your prospect over the phone has any questions. Here’s the last technique to stay away from:
3) Cold direct mail
Never gather a list of people from the phone book and try to sell them your products and services. You will lose a lot of money this way – trust me, it’s happened to me. If you want to improve your sales and profits by using direct mail, find a list from the SRDS. This can be found at your local library, or at your state library.
All 3 of these ineffective techniques are things that you should stay away from. They say that the definition of insanity is doing the same thing over and over again and expecting different results. Well if you keep doing these 3 techniques over and over again, you’re business will be in trouble.
Use these tips to stay away from bad marketing ideas, and start using techniques that actually works.