Without a proper internet marketing strategy you can end up spinning the wheels but not getting very far. The amount of information available can be overwhelming and it is easy to end up taking no action at all.You see people on Facebook and the forums for years, yet they’re not making any money because what they are doing is without direction and focus. It’s a common affliction – but it doesn’t have to happen to you. Avoid spinning your wheels by following these four keys to starting a business…So what are the biggest challenges people have to getting their businesses off the ground and into profit? And what internet marketing strategy should you apply to overcome them?Internet Marketing Strategy 1: Choose One Business ModelThe key to making it work for you is learning real business skills and building up with the right foundations whether it be affiliate marketing, network marketing, direct sales, making and selling your own information products, or similar models.So, which one should you choose? Really it doesn’t matter. As long as it is an internet marketing strategy based on a proven model, then any of them will make money for you..Getting started with affiliate marketing or direct sales has proven time and again to be the fastest way to start getting momentum and generating income. All of the complex things such as product creation, technical features, customer support or getting merchant accounts are effectively all outsourced. All you need to do is focus on generating traffic.Once you have chosen your internet marketing strategy then stick with it and make some money! You can very quickly start to add other models/income streams once you start to see results.Internet Marketing Strategy 2: Follow One Training CourseThe internet is awash with gurus and training course. With the rise of attraction marketing everyone now positions themselves as an expert, whether they are or not.To start with, you just stick with one course. It is so easy to get distracted down diverse paths when you are online, and be tempted by promises of easy money and push button solutions, but following a multitude of teachers and courses will lead to being overwhelmed, frustrated and disheartened. When you have gone after a few “shiny objects” you will lament the time, and sometimes money that has been wasted.As you become more established then you can explore other materials that might help your business to the next level, but to start focus on one internet marketing strategy – one course of actionInternet Marketing Strategy 3: Take Massive ActionThere is only one way to eat and elephant, and that is one mouthful at a time! With a chosen model and a course that teaches you the nuances of traffic generation, Facebook advertising strategies, list building, article writing etc now you have to DO what you have been learning about. Often it is the biggest challenge.This is where internet marketing meets personal development because it is down to you to be organised, to budget your time and resources, outsourcing where necessary or appropriate.Break it down into easily manageable steps rather that looking at the whole task and simply follow the instructions!. Too often we only look at the instructions when all else has failed.The Six Figure Mentors provides not only clear step by step instructions and training videos but there is also the experience and skills of other community members to draw on. You can always find someone to help.Internet Marketing Strategy 4: Persevere Until You See ResultsIt is all too easy to either give up or change your internet marketing strategy before it has been applied long enough to reap any results.If you are doing blogging to drive traffic to your website then it will need attention. You will need to post 3 times a week and it will be 6 weeks or even longer before you generate significant traffic. If you change strategy after a dozen posts you will not reap the harvest.Be consistent with your chosen strategy rather than chasing the quick money, because you will find that it is always just out of reach.Instead set goals, such as X number of blogs/week, Y number of forum posts and z number of articles. Decide which list building tips to apply and set goals for achievement. Take action and the results follow.The keys to starting a successful business include choosing one model, choosing one training guide, taking action and staying focused.