Marketing Tips – 3 Kinds Of Mailing Lists You Can Mail To

If you want to succeed with direct mail, a good mailing list is needed. And theoretically, there are 3 kinds of mailing lists that you can mail to:

1) Leads that you acquire
2) Leads from the SRDS or a list broker
3) Your own customer list

All of these lists can be made profitable if you know how to use them correctly. And hopefully, this article will help you to utilize them in a way that makes you a lot of profit.

In this article, we’re going to take a look at these 3 kinds of lists, and how you can make money with each one of them. Let’s start with the first list:

1) Leads that you acquire

These are the kinds of leads that you gather from an ad that you run. This is a great way to improve your direct mail response rates also. Here’s the gist of it. You run an ad, and mention that you have a free offer. Your prospects call your 1-800 number or visit your website to enter their contact information. From there, you follow up on these leads via direct mail until you close the sale.

An approach like this can easily net you a 5% response rate, which is unheard of in the world of direct mail. These leads are considered “hot”, because they raised their hands to be contacted. Make sure you mail to these people at least once a month, just to keep them in the loop and possibly make a sale. Let’s move on to the next kind of list.

2) Leads from the SRDS or a list broker

In my opinion, you should stay away from a list broker and strictly use the SRDS. A list broker’s intention is to get you to buy something. They don’t care about whether or not your campaign will succeed or not. This is why you want to use an invaluable book called the SRDS.

The SRDS stands for the standard rate and data service, and it contains a wide variety of lists that you can choose from. Everybody on these lists have purchased a product – which is why they’re on the list. You can find the SRDS at your local library, and if it isn’t there, try your state library. Here’s the last list you can mail to.

3) Your own customer list

This is where the bulk of your income will come from. 80% of your business profits will reside with these people, so it’s important that you contact them on a monthly basis. You will find that your conversion rates for mailing to your customer list can be anywhere near 10% – 20%. This is true because they’ve already done business with you, and they know and like you.

All 3 of these lists can make you profitable, but if I had to pick one for you to try out first, it would be your own customer list. After them, contact leads gathered from an ad, and then last rent a list from the SRDS.

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