How To Develop A Marketing Plan For Your Business

Jun 16 2023 Published by admin under Uncategorized

If you’re currently struggling in your business and you want to know why, it’s time to start asking yourself a few questions. These are very simple questions that should have an equally simple answer. Are you eager to know what some of the questions that you should be asking are? Well, here they are:

1) Am I implementing backend marketing?
2) Am I using direct response marketing?
3) Am I using the internet to my advantage?
4) Do I have an edge over my competitors?
5) Am I doing a good job of acquiring more new customers?

These 5 questions alone should be on your mind today. You need good answers to these questions if you want to have the most success as possible in your business. If you ignore these questions, then more than likely, you will find yourself in a lack of sales and profits, and your business will be in jeopardy.

To truly make money in your business, you need a plan. You need a plan of attack that will allow you to get a lot more customers and clients than you have ever gotten before. Hopefully you’re diversifying your marketing efforts and are not putting your eggs into one basket. This is the fastest way to see business failure. If this one “basket” breaks… then you will no longer have a business, and you will be forced to work from the ground up to rebuild everything that you have lost.

Your customers are an asset to your business, so treat them as such. Contact them on a monthly basis so that you can remain in their mind whenever they need something that is related to what you are selling. If you can do this, then you’ll be able to have a lot of luck and success in your business than you can possibly handle.

So what kind of marketing strategies are you using now to boost your business? Some of the best that you can use are direct mail, newspaper advertising, advertorials, yellow pages advertising, and even internet marketing. With all of these ways to spread your business message, why aren’t you using them to your advantage today?

Some people approach advertising as if it’s a risky proposition. But the fact of the matter is that without advertising, you won’t be in business. In fact, starting your own business is a risky proposition. I know you don’t want to go back to working a 9-5 job and listening to a boss who could care less about you and your $8.50 an hour wage. So take the risk of advertising and see where it lands you.

Do something now to change your business and to turn it around quickly. If you already have a list of customers, contact them via direct mail with a good offer to get them back into your business buying from you again. This is something that works like a charm if you know how to write humorous and persuasive sales copy.

But no matter what you do, make sure you’re continuing to market everyday. You can’t take a day off. If you do take a day off and your business is continuing to struggle, you can expect to get closer and closer to the reality of going back to work for a boss and a job that you don’t even like.

Hopefully this article has served as a wake up call for you to revive your business. This is something that you definitely want to do if you want to make more sales and profits in your business.

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Direct Mail Tips – How To Have Success

Jun 16 2023 Published by admin under Uncategorized

If you want to select the best possible mailing list, you will want to do your homework. If you’ve done any direct mail testing in the past and have seen your advertising dollars go to waste, then more than likely your problem was in 1 or more of these 3 areas:

1) Your mailing list
2) Your offer
3) Your sales letter

The offer and the mailing list is easy to come up with. But your sales letter is probably something that you will want to get some assistance with. If you’re not a master copywriter and have never written a piece of sales letter copy in your life, then you may want to hire a professional copywriter to write the sales letter for you.

On the other hand, if you want to learn copywriting on your own, then you will want to get yourself something called a “swipe file”. A swipe file is a collection of successful ads and sales letters that you can use to emulate, and create ads from scratch. You don’t want to copy these ads – all you want to do is use them as a guide when creating your own sales letter.

Writing a sales letter isn’t hard. There are all kind of programs on the internet about how to write a good sales letter, so you’re not limited in your knowledge on the subject. Depending on what you’re selling, your sales letter can be from only 1-page long… all the way up to 20-pages long (or even more!) Like I said, it’s all about what it is that you’re selling.

After you have created your sales letter, it’s time to put it to the test. It’s time to run a direct mail campaign with the 3 critical areas above covered. You really want to make sure that your list is on point. You don’t want to sell snow tires to people who live in sunny Phoenix, AZ. Even in the winter time the temperature there is around 80 degrees, so this wouldn’t be a good list to mail to.

But I will trust your judgment and hope that you know how to select a list that will generate response, and that will help you to land the perfect offer to the perfect prospect at the perfect time. This is what direct mail marketing is all about, and the more you do it, the more you’ll be able to make more money with it.

Stay away from list brokers. Some of them are there to help you, but most are just looking for a commission. So if you plan on using a list broker, try your best to find someone who will get you a great list, and only deal with this person each and every time you plan on renting a mailing list.

With that being said, direct mail is still a great way to make more money in your business without spending a fortune to do so. Hopefully you’re selling a high priced product so that your profits can be extraordinary. But if you are selling a high priced product, make sure you run a list that has paid $200 – $400 within the past 30 days. This is a quick tip that can make the campaign work even better.

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Direct Sellers: How Can the Rote Be Unique?

Jun 16 2023 Published by admin under Uncategorized

Direct selling has been around for a long time, and the reason for this is the fact that it is a very effective way of getting sales. People typically buy from persons they trust through word of mouth marketing, and that is how direct selling businesses continue to profit – by spreading the word about their brand from person to person, or from one person to a group of people.

Because of the popularity of this method, many direct selling businesses continue to crop up, and many people continue to take advantage of these opportunities to have their own business and garner some profit.

Of course, there are many factors that determine whether a direct selling business will succeed or fail. And perhaps one of the most critical factors is having an effective system in place for training your sales force. This system needs to be easy to use and should provide predictable results, since your direct sellers will easily lose interest if they find that the system in place is difficult and not very lucrative.

How exactly do you develop a good system?

Well, it’s a good idea to consult with experts on direct selling – you want to talk to people who have done it before and who have been very successful at it. You want to find people who know how to train your sales force on how to sell, recruit, and create a successful business. When it comes to direct selling, experience is critical – you can’t have the blind leading the blind.

Your sales force should understand the system and utilize it, since it offers the formula that has been proven to work time and again. They have to learn what works before they can deviate from the system and be more creative in their process of recruiting and obtaining sales.

As a direct seller, you can’t stop learning if you really want to be successful. You should set goals, and once you achieve them, you should continue making new goals so your business can reach new heights. Most people fail because they’re not sure where they’re going. They don’t have a clear vision of what they want, and this clearly shows that they’re not motivated enough to get it. So make sure to do some goal setting before you even start the process.

Follow the experts in the company. These are the people who have already walked the shoes you now want to fill, and they can give you invaluable advice on what works and what doesn’t.

Once you become an expert yourself, this is the time to think out of the box. This is the time to be unique and think creatively. Because once you understand what works, you can realize innovative ways of improving the system and enhancing your business. You can start experimenting in small ways so that you have a low risk of failing, and then gradually increase it until you find a formula that really works for you.

This is the time that you can look for experts who have deviated from the system, who can give you insights into what works and the possibilities out there.

Don’t be afraid of change. First, understand the system completely, and then gradually deviate from it. The key to success is innovation, but you should always look back on what works before you can move forward to what’s new and unique.

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Using The Internet And Postcards For Marketing

Jun 16 2023 Published by admin under Uncategorized

Some people say that some of the best leads that you can get for your offline business are leads that are found off the internet. I personally have tested this out before and I can personally say that the leads that I have found from the internet, tended to remain in my marketing funnel longer than those acquired via magazine or newspaper advertising.

Why am I telling you this? Well because it can be useful to you to know if you want to start generating leads for your business, and earn more income. So what should you choose? Should you stick with running ads offline in newspapers and other publications, or should you focus your time and effort on generating leads from the internet?

Well actually… I think you should be doing both. The internet is just another medium for marketing your products and services. As a medium, there’s no difference between it and direct mail, newspaper advertising, or even yellow pages advertising. It’s just another way to get a customer.

You should always be searching for ways to deliver your message to the masses at a very low cost, and it’s something that a lot of business owners strive to do, but just can’t seem to make it happen. If you’re struggling to get more leads, then there are things that you can do to improve your lead count.

Would you like to know what some of these ways are? Then great! I’m sure you can use these techniques to boost your business, and to improve your bottom line. In fact, here’s the first way to start getting more leads:

1) The internet

I just mentioned it earlier, but it’s a great way to start getting leads for free. The best place to start getting leads from the net is with video marketing, article marketing, and forum marketing. If you had a little bit of cash to spend on advertising, you can start off with pay per click marketing. This is by far the fastest way to get traffic to your website, and it’s great for testing new things regarding your website.

Here’s another way to start improving your sales and profits.

2) Postcards

Have you ever marketed with postcards before? If not, then you should know that it’s a great way to get your message across without spending a lot of money to spend on it. It’s a cheaper form of direct mail, but it’s very effective. You can buy postcards from websites all over the internet, or you can simply go on eBay and find postcards for great prices there.

One of the biggest hurdles about regular direct mail is that you have to get your envelope opened. But with postcard marketing, there is no envelope. The “letter” is already opened, and it’s a great way to enter the conversation already occurring in your prospects mind.

These are 2 strategies that you should be implementing in your business today. Be sure to use these techniques in your business now.

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Using Direct Mail And Joint Ventures In Your Business

Jun 16 2023 Published by admin under Uncategorized

Every business owner that I know are always looking for that extra boost that will take their business to the next level. And believe it or not, there are a lot of things that you can do to make this extra “boost” happen for you. It all lies in how you market your business, and the marketing strategies that you are using.

If you’re still stuck on the traditional forms of marketing like cold calling, door to door, or telemarketing, there’s a good chance that your business won’t be as profitable that you’d hoped it would be. Using techniques like these are harmful for your business, and they just waste time and produce very little response.

But if you want to boost your sales instead of being miserable about not having a lot of customers, then this article is for you. Inside of this article, you will learn about some great marketing techniques that will allow you to earn as much profits as possible so that you can start earning the big bucks in your business that you desire. In fact, let’s take a look at some of the strategies that you could be using to make money in your business today.

1) Direct mail

This is a classic strategies that still works today. The most important part of any successful direct mail campaign is the list. You could have a mediocre product and a weak sales letter, but if your list is really good… you will still get sales even for a bad promotional effort.

Where you get your leads is important. Start at your local library and ask them about something called the SRDS. It stands for “standard rate and data service”, and it contains a multitude of responsive mailing lists that you can buy and use, to start marketing your product right away.

Don’t be afraid to use the SRDS. It’s just another tool in the game of money – and a very effective tool at that. You can even search it on the internet at This may make things easier for you. Here’s something else that you could be doing in your business.

2) Joint venture marketing

With joint venture marketing, all you’re doing is sharing a partnership between yourself and another business owner in your city. This kind of alliance is something that can make you a lot of money if you know what you’re doing. You don’t want to approach rival competitors for JV opportunities, because they can take your existing customers away from you.

Instead, seek out businesses who have a similar target audience that you have. This way you can offer them around a 60% commission for every sale made. This is something that will raise the eyebrows on your potential partner. Make sure you learn how to write a joint venture proposal letter, because it’s something that you will want to master if you want a potential partner to take you seriously.

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Why Direct Mail Beats Cold Calling

Jun 16 2023 Published by admin under Uncategorized

When marketing, the last thing you want to do is to use techniques that will get you nowhere. Ineffective marketing techniques have no room in your business. And anything that isn’t bringing you a lot of sales and customers should be completely cut off. Why do I say that? Well because it’s easy to get complacent about things that are easy – but aren’t necessarily effective.

If you’re currently doing cold calling, I suggest you stop doing it right now. The majority of business owners aren’t using this technique to its effectiveness. Now for some people, cold calling works for them, and they enjoy doing it. But that’s around 1% of the people out there who are using and likely cold calling with success.

I speak from experience when I say these things to you. Cold calling is something that isn’t on my favorites list, and it’s nowhere found in my marketing plan. Trust me when I tell you, there are far more greater advertising methods out there than cold calling. Cold calling makes me think of “grunt work”.

I used to work for this sugar plant and it required a lot of grunt work. I was packaging sugar and Splenda products into boxes and then sliding them on down the line. Every night I came home full of sugar all over my clothes. So every night I had to shower, wash my clothes, and get ready for work tomorrow… that was paying $8 an hour to do this kind of grunt work.

Can you understand where I’m coming from? Hopefully you can, because it’s the reason why I eventually quit that job, and was thinking of business opportunities to get into. But one thing that I knew for sure that I wasn’t going to do, was cold calling. Yes, I’ve tried it before, but the results were always ugly.

Very soon after I quit doing cold calling, I started rolling out with direct mail campaigns. This was a much better approach than cold calling. All I had to do was pick out a good list, develop a good offer, have a whiz-bang sales letter, and the rest was history. This proved to be a much more profitable (and exciting) venture to do.

If you’ve had it with cold calling and telemarketing and are looking for other ways to promote your business, then give direct mail a try. It’s like having thousands of sales reps in the field working for you and over a thousand phone calls, all trying to get your prospect to respond.

Trust me when I tell you, this is better. I think the longer you wait to use this strategy, the longer it will be for you to start earning more profits in your business right away. And direct mail isn’t hard. I suggest you learn as much about it as possible so that you can start seeing your business on the positive side of things.

Hopefully you’re able to use these techniques to your advantage so that you can make more money in your business.

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Marketing Tips – 3 Kinds Of Mailing Lists You Can Mail To

Jun 16 2023 Published by admin under Uncategorized

If you want to succeed with direct mail, a good mailing list is needed. And theoretically, there are 3 kinds of mailing lists that you can mail to:

1) Leads that you acquire
2) Leads from the SRDS or a list broker
3) Your own customer list

All of these lists can be made profitable if you know how to use them correctly. And hopefully, this article will help you to utilize them in a way that makes you a lot of profit.

In this article, we’re going to take a look at these 3 kinds of lists, and how you can make money with each one of them. Let’s start with the first list:

1) Leads that you acquire

These are the kinds of leads that you gather from an ad that you run. This is a great way to improve your direct mail response rates also. Here’s the gist of it. You run an ad, and mention that you have a free offer. Your prospects call your 1-800 number or visit your website to enter their contact information. From there, you follow up on these leads via direct mail until you close the sale.

An approach like this can easily net you a 5% response rate, which is unheard of in the world of direct mail. These leads are considered “hot”, because they raised their hands to be contacted. Make sure you mail to these people at least once a month, just to keep them in the loop and possibly make a sale. Let’s move on to the next kind of list.

2) Leads from the SRDS or a list broker

In my opinion, you should stay away from a list broker and strictly use the SRDS. A list broker’s intention is to get you to buy something. They don’t care about whether or not your campaign will succeed or not. This is why you want to use an invaluable book called the SRDS.

The SRDS stands for the standard rate and data service, and it contains a wide variety of lists that you can choose from. Everybody on these lists have purchased a product – which is why they’re on the list. You can find the SRDS at your local library, and if it isn’t there, try your state library. Here’s the last list you can mail to.

3) Your own customer list

This is where the bulk of your income will come from. 80% of your business profits will reside with these people, so it’s important that you contact them on a monthly basis. You will find that your conversion rates for mailing to your customer list can be anywhere near 10% – 20%. This is true because they’ve already done business with you, and they know and like you.

All 3 of these lists can make you profitable, but if I had to pick one for you to try out first, it would be your own customer list. After them, contact leads gathered from an ad, and then last rent a list from the SRDS.

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9 Invaluable Tips On Gaining Success In Affiliate Marketing

Jun 16 2023 Published by admin under Uncategorized

An affiliate marketer is someone who sells other people’s product receiving an agreed commission for each sale. Targeted customers are directed to a salespage through an affiliate link or banner created by the affiliate or provided by the owner. If the right person is directed to the right offer there is more chance of securing a sale and consequently receiving commission.

1. Affiliate Programs – Affiliate programs can be accessed through memberships on a merchant marketplace or direct through companies offering this such as Amazon, for example.

2. Website Creation – In order to gain success in affiliate marketing it is strongly advisable to have a website. This is the foundation of your business and cannot be removed by anyone except you, providing you continue to pay your monthly subscription.

Relying on a third-party is risky as the third-party can delete your page or simply stop trading and then your business disappears.

With your own website you build, monitor and maintain your own customer base.

3. Website Provider – The most popular website building platform is WordPress which provides free tutorials and videos so even the most inexperienced user can gain success.

4. Advertising – Next is to place your banner or affiliate link onto your website in the correct place according to eye direction. It is possible to place them to the right or left of your site however, by adding the link into your content text, search engines scrawl through your site and rank you dependent on keywords included as well as at the bottom of your page.

5. Google – Google provides statistics and analytics on keywords which are the most popular words entered by internet users when searching for specific information.

6. Traffic – The singular most important aspect of affiliate marketing is getting the right people to look at your products in order to make sale. The people need to be ready to buy and hungry for information.

7. Your Product – The product you select to advertise must be the right one. Do your research. See if people are looking for this kind of information or problem solving. Check our Amazon, eBay and see if there is a demand. Check reviews from previous buyers and see what their complaints are about their purchase. Address those complaints and you have an identified niche or market.

8. Try Before You Sell – By buying the product and providing first hand experience, you can gain trust and confidence with your customers as you know what you are talking about and can provide advice or guidance.

9. Collect Contact Information – Affiliate marketers build their own business by collecting email addresses of interested parties in order that a follow-up email can be used to directly advertise similar linked products to that customer at a future date. This can harness unlimited income from further purchases.

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Multi-Level Marketing Holds the Future – A Review of Amway

Jun 05 2023 Published by admin under Uncategorized

Amway is a 50-year-old-company. Their history dates back to 1959. The company specializes on dietary supplements, skin care, purified water, and general household toiletries. They are still a force in this industry. 2008 sales exceeded $8 billion. And the company is now present in over 80 countries around the world. Amway’s products are distributed by more than three million distributors (known as Independent Business Owners, IBOs).

They implement what they call Low risk, Low-cost Business Opportunity that is open to everyone. The company rewards you for selling its products and also for sponsoring others to sell the products. These rewards can be summarized as follows:

o Retail profit on product sales to customers
o Monthly performance bonuses-this range from 3% to 25% business volume, depending on the IBOs monthly productivity.
o Monthly and annual leadership bonus and cash awards
o Business incentives based on group performance

Additionally, for health, and home care products, retails margin normally average 29% when these are sold at suggested retail prices. But IBOs are allowed to independently determine the prices at which to sell to customers. So the margins on these items can be considerably higher.

Amway has an array of tools to support their sales force-the Independent Business Owners (IBOs). Yes, they are independent in the way they manage their time and their business. But that doesn’t mean they are without support from Amway. When it comes to supporting their distributors’ businesses, Amway actually treats these IBOs as though they were company staff. They’re provided with customer care information for enquiries about registration, renewal, and product information. The IBOs also get assistance with things like shipping, order handling, and management of customer accounts.

In addition, Amway provides each Independent Business Group their own sales advisor, who supplies advice, training suggestion, and helpful business direction. The company invests heavily in raising public awareness about their business, the opportunity and the products. This includes national and local advertising.

Is Network marketing for you?

Well, studies reveal that nearly 100 million people are involved in direct marketing of various products worldwide. Amway has millions of people as distributors, or IBOs. Majority of these were no doubt attracted by the potential of the opportunity, the size of the company, the visible and extensive level of support, and of course the compensation plan. So whether success to you means earning additional income for yourself and your family, or a greater sense of fulfillment, or something else entirely, it’s up to you. Whatever success means to you, it is no doubt dear to you. And as such you’ll appreciate and evaluate an opportunity to attain such success, which is why this may appeal to you.

The activities enumerated above surely qualify this as a MLM or direct marketing opportunity, no doubt. Indeed Direct Marketing is now the darling of most entrepreneurs. And why not? It is an industry whose growth has simply been breathtaking. Between 2005 and now, this industry has expanded by over $300 billion! And this is happening at a time many industries-auto, petroleum, metals, etc-are experiencing massive contraction. All this would suggest that network marketing and MLM are the business of the future.

Won’t you rather position yourself for the growth that has just begun? The truth remains that no conscientious direct marketer has regretted venturing into this line of business. Levels of success may vary according to individual talents, abilities and level of commitment, but failures are rare. And coupled with the flexibility of the work schedule it offers, most persons today simply find it hard to resist the lure of multi-level marketing. But if you are serious about building a network market business learning how to effectively market yourself and your business opportunity will be the key to your success.

If you would like to learn how to market and attract quality leaders to your Amway MLM business visit my website and blog for more information on Lead Generation tips.

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Direct Debit Can Help Manage Peaks and Troughs

Jun 04 2023 Published by admin under Uncategorized

Direct Debits are ubiquitous as a form of payment nowadays with around 75% of the UK adult population having at least one of these payments set up against their bank account. Generally they are used for regular payments, such as loans, satellite TV or for household bills such as the Gas and Electricity.

But Direct Debit can be used to help many different business models – for example, a cinema chain.

One of the largest cinema chains in the UK, who held 24.6% of the 2011 box office share, provide a membership card where for a monthly subscription, members can see as many 2 D films as they can watch. The majority of cards are paid for monthly via Direct Debit.

So what are the reasons that a cinema would effectively open their doors for a single monthly payment? The reasons are manifold:

  1. Usage Spread – There will be subscribers that frequently use their membership cards and those that ‘underuse’ them. The under-users will subsidise the more frequent cinema-goers so that an average income per use can be established.
  2. Smoothing Peaks and Troughs – When there is a lull in Hollywood output, subscription income continues to be collected. Similarly, the subscription income helps fund non-mainstream films such as Bollywood and other foreign offerings.
  3. Encouraging Repeat Visits – Customers will want to get value from their cards so they will be inclined to visit the cinema more, often at off-peak times where business is slower. This helps smooth capacity utilisation throughout the week.
  4. Increasing Other Revenue Streams – A trip to the cinema wouldn’t be complete without popcorn and a soft drink; repeat visits mean repeat custom at the concession stands.
  5. Reinforcing Customer Loyalty – The fact that a movie-goer has a membership card means that they are less likely to frequent competitor cinema chains.

Monthly subscription cards for services are clearly popular and evidence of this is clear from the membership numbers given in the company’s annual reports: ( 2008 – 223,000; 2009 – 240,000; 2010 – 250,000; 2011 – 280,000 ).

The membership scheme brings many benefits to the company allowing it to try different things such as ‘alternative’ programming and now accounts for around 16% of total box office revenue. Of course, as long as the scheme continues to appear to provide good value to its members, the revenue remains constant or increases throughout the year. Encouragement to spend more at the concession stands is also given in the form of a 10% discount on food and drink when the card is presented at the point of sale.

One other potential benefit of running such a scheme is that it opens up the opportunity to collate individual usage data on a per-customer basis. From a marketing point of view, this information is absolutely invaluable as it would allow the cinema to target direct marketing or offers by e-mail, direct mail or on till receipts to individual customers or groups of customers based on profiles built up from past viewing and spending history. This means that the cinema can utilise its marketing resources more efficiently by focussing its time and energy on targeted campaigns that produce a greater response rate.

As you can see, while the benefits of using Direct Debit for your business may not be immediately obvious, employing it in different ways can produce many benefits, not only by smoothing peaks and troughs in revenue, but by encouraging repeat custom, loyalty and marketing opportunities.

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