Why Direct Mail Beats Cold Calling

When marketing, the last thing you want to do is to use techniques that will get you nowhere. Ineffective marketing techniques have no room in your business. And anything that isn’t bringing you a lot of sales and customers should be completely cut off. Why do I say that? Well because it’s easy to get complacent about things that are easy – but aren’t necessarily effective.

If you’re currently doing cold calling, I suggest you stop doing it right now. The majority of business owners aren’t using this technique to its effectiveness. Now for some people, cold calling works for them, and they enjoy doing it. But that’s around 1% of the people out there who are using and likely cold calling with success.

I speak from experience when I say these things to you. Cold calling is something that isn’t on my favorites list, and it’s nowhere found in my marketing plan. Trust me when I tell you, there are far more greater advertising methods out there than cold calling. Cold calling makes me think of “grunt work”.

I used to work for this sugar plant and it required a lot of grunt work. I was packaging sugar and Splenda products into boxes and then sliding them on down the line. Every night I came home full of sugar all over my clothes. So every night I had to shower, wash my clothes, and get ready for work tomorrow… that was paying $8 an hour to do this kind of grunt work.

Can you understand where I’m coming from? Hopefully you can, because it’s the reason why I eventually quit that job, and was thinking of business opportunities to get into. But one thing that I knew for sure that I wasn’t going to do, was cold calling. Yes, I’ve tried it before, but the results were always ugly.

Very soon after I quit doing cold calling, I started rolling out with direct mail campaigns. This was a much better approach than cold calling. All I had to do was pick out a good list, develop a good offer, have a whiz-bang sales letter, and the rest was history. This proved to be a much more profitable (and exciting) venture to do.

If you’ve had it with cold calling and telemarketing and are looking for other ways to promote your business, then give direct mail a try. It’s like having thousands of sales reps in the field working for you and over a thousand phone calls, all trying to get your prospect to respond.

Trust me when I tell you, this is better. I think the longer you wait to use this strategy, the longer it will be for you to start earning more profits in your business right away. And direct mail isn’t hard. I suggest you learn as much about it as possible so that you can start seeing your business on the positive side of things.

Hopefully you’re able to use these techniques to your advantage so that you can make more money in your business.

Comments are closed.