Email marketing is considered as one of the most effective ways of reaching your existing and potential clients in a personalized manner. Since this is the era of digital communication email marketing is just the right kind of solution you want for your hospitality business as more and more people are now doing majority of their travel planning and booking through online means. Reaching the comfort of their homes or to their office desk, email marketing and campaigns can reach a large number of people at the most affordable prices irrespective of the geographical boundaries.

It can easily be used as a strategic tool for direct response and branding campaign. With this tool you can create a brand awareness of your latest happenings, schemes, events, prices and almost anything about your business directly to your customers. With various other benefits of email marketing this tool is always a profitable way of marketing your products and services.

Benefits of Email Marketing:

• The cost involved in the entire campaign is relatively quite lower and affordable than regular mail system.
• Email marketing increases the chance of immediate response as it links directly to the website. This in turn increases the chances of more visits through mails converting into plausible interaction.
• This is again relatively quite a faster way of creating and implementing a whole strategy than regular mail.
• It gives the ease of personalizing. It is easier to personalize an email than other mediums thus the convenience.

Pioneer Internet Marketing has comprehensive experience in developing and successfully implementing various email marketing campaigns in the hospitality industry. We have helped our customers through email marketing strategies, conceptualizing, planning the budget, launching the campaign and then providing timely maintenance and back up services.

We study and understand your clients, know about their business and then create a plan that fulfill their needs and their business requirements. We provide Email Marketing technology, advising on frequency and best practices, designing HTML email creative’s, creating promotion copy, setting up and managing email campaigns etc. We reach your customers at the time with maximum information and benefits plentiful.

Our email marketing services include:

• Review and Better Customer Email Capture Strategy
• Online and Offline
• Consolidate the opt-in email list from various sources
• Website sign-ups, Online leads etc.
• eNewsletter email campaigns to opt-in list

So if you are looking for a service provider who knows the nerves of the industry and understands the customer needs and the importance of email marketing for your business then Pioneer Internet Marketing is the right option for you. Contact us for more details or any other kind of information.

Based on the number of surveys conducted online, one of the commonly used methods to earn on the internet is through affiliate marketing. A lot of people who run personal websites or blogs have turned to internet affiliate marketing to convert their online spaces into a money making machine. If you are someone who spends time online and wants to create a lucrative opportunity for yourself, this might be of an advantage for you. But, just like every business venture whether online or on the real world, it is important that you understand the complexity of how it works. One way to weigh your options is to understand the pros and cons of internet affiliate marketing.

PROS

1. With internet affiliate marketing you can earn money, and the best thing about this is you do not have any overhead expenses like paying the store rent or employing people. It does not need any investment from you but simply direct a client to the merchant and you get paid.
2. If you’re not the type of person who has a lot of marketing skills, there’s no need to fret. Play on your strengths and skills by focusing on what you need to do to better your website; like content, layout and other areas you can improve on.
3. You are not limited to one program; you can apply to many different affiliate programs as you wish. Choose the best among those in the market, like Empower Network that offers commissions ranging from $25 to $4,625 per sale and known to be one of the best among affiliate programs.
4. Generate income whenever or wherever you are. If you’ve done all the homework and completely set-up yourself for the program to begin then it’s time to let the cash flow in.

CONS

1. An issue of high traffic should be considered, you can’t just set-up a website then leave it as it is. You still have to work on driving traffic to your website for you to get your commissions, after all affiliate marketing is definitely performance-based.
2. Sometimes as an affiliate site you are not directly dealing with merchants but with a middle man. This means that your cake is delivered to you after a piece of it is eaten. But, there are affiliate programs that do may give you 100% commissions on sales directly to your bank account, like Empower Network, so choose wisely where to sign up.
3. Because of affiliate marketing getting more popular there is a tendency that you will have a lot of competitors in the market. There are a lot of publishers online promoting through the same affiliate program. So, heighten your standards and create a benchmark for yourself that will set you aside from others.

Although with its cons, affiliate marketing is still one of the best money making schemes on the internet. These are all easily overcome by just putting extra effort and time in perfecting your site. As long as you are willing to push through the boundaries that may limit your affiliate marketing potential then there is no stopping you from earning good money.

Every business will need to advertise, if you don’t tell people you exist, how will they know? A great marketing plan is vital to the success of any business. You will probably have to do a little “trial and error” to determine the best methods of advertising for your particular business. Keep in mind that determining the best marketing methods is a continuous process, what works today may not work tomorrow.

Be sure to allocate the majority of your marketing dollars to the peak season(s) for your industry. However, it is a good idea to market your business all year around. The first part of this article will discuss Conventional Marketing tips and techniques and the second part will discuss Guerilla Marketing tips and techniques.

Conventional Marketing Ideas
Even in today’s Hi-tech world you sometimes need to advertise the old fashioned way. A good marketing budget should allow for a minimum of 5% of gross sales. I have identified some reliable methods to advertise your business the conventional way.

Yellow Pages
Advertising in the yellow pages usually gives you exposure on Yahoo! Yellow Page searches. It is a relatively inexpensive way to market your business.

Direct Mailers
Mailing lists for almost any demographic can be purchased via the internet. Visit info usa, Sales Genie or perform a Google search from my Home Page for “mailing list” to find companies that will sale you a list of potential customers in your area. Mailing lists can be used to send targeted ads directly to your potential customer. Direct mailers can be a little pricey if you hire someone to do the work and tedious if you do it yourself.

Inserts
A great use of marketing dollars is the inserts distributed by the local newspapers. The sales people in my area are extremely easy to work with and they help you design a professional ad. Most newspapers have a minimum number of inserts (something like 10,000 homes per ad), but the unit cost is relatively low.

Money Mailer
Money Mailer is an agency that sends direct mail to homes containing packets of advertising materials from all sorts of business. The cost to use this method of marketing is relatively inexpensive, but you may get lost in the “shuffle” because there tends to be a lot of marketing material included in these packets.

Sponsor a Team
If your budget will allow, be a good neighbor and sponsor a little league team in your area. This is a great way to introduce yourself to your community while doing something good. Sponsoring a team will allow you to put your business name, address, phone, and / or website on the backs of every participant of that team. Every time they play, their parents, friends, and relatives will get a glimpse of your business in a positive image.

Business Cards
Did you order your business cards? Try VistaPrint, they have reasonable prices and you can order in smaller quantities. Here is their link: http://www.kqzyfj.com/click-2687901-10392606.

Guerilla Marketing Ideas
The term “Guerilla Marketing” was first Coined by Jay Conrad Levinson and it is defined as unconventional marketing using little or no financial resources. Sometimes it only takes a few dollars to make a great idea go a long way. The following paragraphs will discuss some of the guerrilla marketing techniques that I have tried in the past. If any of them work for you, keep using them until they stop working. If you find ideas that work with minimum impact, tweak the idea until you get maximum impact.

Give Something Away
Everybody likes to win something. Try holding a raffle to give away a free dinner at a local restaurant. This little tactic may be enough to get a customer to try your business instead of the competition’s business. And who knows, you may be able to persuade a local restaurant to give you a free gift card as they will also benefit from the cross promotion. This is something you could try every month or every couple months.

Referrals
The absolute best method of advertisement is “word of mouth” from your customers. Getting your customers to sing your praises is priceless. Try offering some sort of incentive to customers that refer their friends, relatives and peers to your business. A small gesture on your part could go a long way with your customers.

Thank You Notes
When your business ships goods to customers or invoices, try adding a hand written thank you note telling your customer how much you appreciate their business. Those types of gestures do not go un-noticed!

Press Releases
Create newsworthy press releases and distribute them to your local newspapers, magazines, radio stations, and TV stations. If you are successful in getting just one media outlet to air your press release, you will get free marketing to thousands of perspective customers. Make sure the title is catches the eye and get to the point. Writing about something good that you are doing in the community is always a great idea.

Websites
A website is a relatively cheap way to market your business and it allows potential customers to research your business 24 hours a day, 7 days a week. A good website should be easy to navigate. It should also include information about your primary services, your hours of operation, and contact information. It would be a good idea to provide a “Feedback” Page so that visitors of your website can send you comments and questions.

Trade Shows
Trade Shows can be a little expensive, but they are a great way to reach new customers. Be sure to have plenty of marketing materials to distribute. Pens and pencils with you business name, phone, and website are always a big hit at trade shows.

On average my e-mail in-box receives 8 spam mails per day. The e-mail I receive is sent by desperate businessmen. These people try to get hold of every e-mail they come across on the internet. These men and women do not understand the principles that govern successful direct mail businesses. They behave like people who offer grass to a lion to graze. No matter how many e-mails you send to somebody who has no interest in a product, he will never respond. In this article therefore, I discuss the importance of a targeted audience.

As living human beings, we have a myriad of interests. Some people like reading books, others like going fishing. Some people like eating pork, others like eating octopus meat. You can’t succeed in persuading the man who likes eating pork to eat octopus meat. He has no interest in eating such meat.

Where do you find an audience to target?

In the world of direct mail marketing or e-mail marketing, we rely on list brokers and list managers. These are men and women who deal with lists of people with who have been buying certain products. They keep historical information about who buys certain products. These people have been buying these products repeatedly.

It is important to know which lists one should rent.

Basically there are two types of lists one can rent. One is called a’ compiled list.’ They are for some other purposes. They could be of people living in a geographic area, telephone calling area or even just members of a club. They are general lists.

The other type of list is called ‘response list.’ These lists show buying histories of people. The response rate you expect from these is higher. That is why they are called response lists. You are confident of making higher sales because these men and women have been buying similar products. When you are in possession of a response list you know you have a good market for your product.

Who owns compiled and response lists?

List brokers and managers do not own lists. They are employed by list owners to sell their lists. List brokers provide information on which list to rent; they offer advice. If you are not looking for advice about which lists to rent, you are after an actual lists of clients to mail your direct mail package to. In this case you should consult a list manager. Having got a list you are then assure that you are sending your direct mail package to clients who are most likely to respond. If they do you are on your way to building your multi-million dollar empire.

One point to take note of is that these lists are never used more than once unless you are renting for more than one mailing.

No one can run a successful direct mail business without the help of list brokers and managers. The exception is that of those offering newsletter subscriptions. They make their own lists when clients subscribe, Without knowledge of people and their buying histories, you could be sending hundreds of letters but clients will never respond.